There are multiple web growth tactics you can use to your advantage. Whether you’re an established company or a startup looking for a foothold, one or more will be valuable. From social media marketing to good old email campaigns, here are some to help get you started.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) advertising is almost as old as the web. Like email and SEO, it is a valuable tool for growth on the web and can accelerate a marketing campaign. You have a few options when it comes to using PPC, such as Google Ads. But you need to understand your campaign. That’s where paid search ads with AdVertikal and other agencies come in. Agencies make the most of the budget, which helps, given the average Cost-Per-Click is around $2.59.

Social Media Strategies

Social media plays a key role in any modern business today. The tools typically available allow you to reach audiences that simply aren’t possible in any other way. For example, you can focus ads on categories such as age, gender, and even political views using Facebook. There is a large amount of control when it comes to social ads. However, you can also use social media for next-level engagement rather than passive advertising, as is typically seen with print and TV.

Web Growth Tactics Includes SEO

We can’t talk about web growth without mentioning Search Engine Optimization or SEO. SEO has become a major factor in modern web development because it plays such a crucial part. Just a few years ago, it was an afterthought to most bloggers, developers, and designers. Today, SEO is one of the primary aspects of a venture. Although SEO can take between 3 and 6 months to show results, it can greatly impact brand awareness and organic website traffic.

Email Marketing Campaigns

Good old email has been around since almost the birth of the ARPANET, which became the internet infrastructure we use today for the web. Yet it wasn’t until 1989 that it was used commercially through MCI Mail. Since then, email has become a core part of daily life for billions of people. Because of this, you can still see massive success with an email campaign. An email strategy helps bulk out an overall ad campaign and is relatively low-cost with an excellent ROI.

Using Data to Your Advantage

Massive companies like Facebook understand the value of data, which is how they make immense profits. Despite this, it is estimated that around 95% of data useful to a business isn’t utilized. At least not in any meaningful way. With customer data alone, you have a unique insight into how they think, feel, and act at a given time. You can use this in various ways. For example,  to push seasonal sales when a specific customer segment is more likely to buy your product.

Summary

PPC ad campaigns are a reliable part of modern web growth tactics. PPC is even more powerful when paired with SEO. You can also use available data to develop an ad strategy.