For a business to be successful, it needs to be visible. There are many ways to develop brand visibility, and the most successful ones use a combination of them all; in this article, we take a look at some of the strategies businesses are using to make themselves more noticeable online. Read on and pick a starting point; SEO and content marketing is a valuable first step to make.
Better SEO
SEO is one of the best ways to improve visibility online; not only that, it’s completely free, unlike PPC adverts. When it comes to SEO, there are two broad areas to work within, one is on-page SEO, and the other is technical SEO; optimizing all of the components is essential for the best results. If you don’t know how to set up your SEO, consider hiring an agency or an individual.
On-page SEO describes the way a webpage is set up. The webpage should have a title made from a relevant keyword as well as appropriate Headings tags throughout; the main keyword should also be used in the body text, though not too much. Technical SEO is more about the backend of the website, how easy it is to navigate, and are the pages indexed appropriately.
Better Content
When it comes to ranking content on search engines, the algorithm looks for quality and relevance. If your content adds value to the reader and connects to other businesses in the industry, the search engine will rank it higher. On the other hand, if you scrape your content from other internet sources, it won’t contribute to your SEO or have the desired effect on SERPs.
One of the best ways to create high-quality content is to use your personal industry knowledge to engage readers, potential customers, and other businesses in your niche. Remember, connecting to other businesses with internal links helps to build your domain authority, and backlinks supercharge it. Create content the industry needs, and you have a winning formula.
Social Media
Social media is now a mainstay for brand building and advertising; it’s almost as effective as search engines at improving visibility and generating leads. If your business isn’t on social media yet, you are missing a chance to build visibility, so research the social media channels that work best for your business and target audience and start creating some sharable content.
Sharable content can be articles and blog posts, video content, and more; anything that works well in a microformat is suitable, but it needs to capture the attention user and offer enough quality to share. Sharable content has added value as it gives your business some third-party social proof that helps drive traffic and gives your brand a little boost at the same time.
Business Relevance
It’s easy for any business to get left behind with the speed of change in digital media and technology, but it’s just as important that it doesn’t get left behind and stays relevant. Businesses need to make sure their websites are regularly updated and optimized for mobile devices. Not only that, they need to make sure they stay up-to-date with algorithm changes.
If you haven’t updated your SEO for some time, perform an audit and improve your content. It’s also a good idea to check all of your internal links to make sure they are not broken and lead to relevant places. After any SEO changes, it’s a good idea to update your sitemap so that the new pages can be indexed more quickly. Also, make sure the website works well on mobile devices.
Build Network
Networking is excellent for two main reasons, you build the visibility of the business, and you create new profitable partnerships. Networking can be done online or offline; if you are networking online, use social media platforms like Linkedin and reach out to relevant businesses in your niche with mutually beneficial offers. Offline you can attend various events.
If you’re a small business, networking is important for getting noticed and making connections. It might be tempting to waltz into an event and start talking up your business, but this isn’t always the best approach; instead, listen to other professionals and speakers. Also, remember to bring promotional items like business cards and flash drives; you can find out more about them here.
Final Thoughts
Brand visibility is important at any stage of a business, but it’s particularly important for smaller businesses that need to create the right connections with industry professionals and clients. Luckily, there are plenty of suitable ways to achieve this, such as SEO, content, and networking.
However, you wouldn’t want to overlook creativity and innovation, as these could set you apart from your competitors and attract customers or clients to your brand. You can learn from industry leaders on how they keep their businesses relevant. For instance, if you are an aspiring artists, you can learn from experts like Marta Thoma Hall, whose are challenging the art industry with their creative and thought-provoking pieces.
